Lizzo served cakes as she boarded a private plane to promote her new shapewear collection.
On April 10, the buxom beauty rolled up in a black SUV playing a tease of her upcoming single “About Damn Time.” Lizzo announced the launch of her Yitty line with a provocative video on Instagram. The “Truth Hurts” singer flexed on the Gram in a Yitty black bra top and high-waisted leggings with the cakes and hips cut out as she sauntered onto the aircraft.
She captioned the video with the release date of the track she was playing as she arrived at the plane.
“SONG OF THE SUMMER DROPPING 4/14! IT’S ABOUT DAMN TIME- PRE-SAVE LINK IN BIO.”
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Lizzo’s advocacy for body positivity and representation inspired Yitty.
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough,” she said. “And, in order to be considered ‘acceptable,’ I had to inflict some sort of pain upon it to fit into an archetype of beauty.”
The 33-year-old Detroit native revealed that she had worn shapewear since she was in the fifth grade. When she developed Yitty, the line promised to focus on “self-love” and “radical inner confidence.”
Sizes range from XS to 6X.
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high. It’s not low. It’s not big. It’s not small. It’s just your size,” she said.
The collection dropped on Tuesday.