While women have turned to full-fitting bodysuits and undergarments to fix bodily imperfections, name-brand companies have responded with various options to help women look and feel better in their clothing. And now, three-time Grammy award-winning singer Lizzo became the latest entrepreneur to launch a shapewear line.
On Wednesday, the 33-year-old revealed that she partnered with Fabletics to create the shapewear brand Yitty, which will be released on April 12.
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The singer has been a long-time advocate for big girls since her career started. From speaking out on social media to wearing outfits that show off her curves, Lizzo remains at the forefront of promoting self-love while dismantling societal expectations. In a press statement, she said that she’s been wearing shapewear “for a long time” — as early as the fifth grade — but wants her line to be radically different than what she calls “sad, restrictive shapewear.”
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough,” she said. “And, in order to be considered ‘acceptable,’ I had to inflict some sort of pain upon it to fit into an archetype of beauty,” she continued.
In her efforts to highlight body acceptance, the shapewear will focus on “self-love” and “radical inner confidence” through soft fabrics and silhouette sets that can be worn under clothing or by themselves. Sizes will range from 6X to Xs, assuring that each piece is made for “Every D**n Body.”
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high. It’s not low. It’s not big. It’s not small. It’s just your size,” she said.
Lizzo said she was inspired to name the latest project after her childhood nickname. Yitty will launch three different sets from the collection: “Nearly Naked,” which features seamless garments, “Mesh Me,” a mixture of mesh items that can be worn as outerwear, and “Major Label,” which is more relaxed and focuses on everyday lifestyle pieces.
Since actress Kate Hudson co-founded Fabletics in 2013, she and partners Adam Goldenberg and Don Ressler have gained several partnerships with celebrities, including Demi Lovato. In 2017, CNN reported that the company expanded its sizes to ensure that all body types were welcome.
The “Truth Hurts” artist said that she hopes Yitty can inspire women to feel confident and love their bodies.
“I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,” she said.