Cardi B and Offset’s recent meal collaboration with McDonald’s has stirred up controversy among the franchise.
The fast-food giant has been known for its family-friendly image, but some franchise owners are concerned that the Cardi B x Offset Meal, which targets younger audiences, is not in line with that image.
As previously reported by Sis2Sis, Cardi B and Offset’s brand deal launched in a Super Bowl commercial announcing the Valentine’s themed bundle.
Cardi B shared photos from the launch on her Instagram on Valentine’s day writing, “get you someone who looks at you like this and get you the Cardi B & Offset meal now!!”
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According to Mcdonald’s, “the bundle includes a Cheeseburger, side of BBQ sauce, Quarter Pounder®* with Cheese, large Fries, 2 large Drinks and an Apple Pie.”
According to TMZ, several franchise owners have expressed their displeasure with the partnership and are not marketing the meal. Some are concerned that the artists’ explicit lyrics and controversial images are not appropriate for a family-friendly brand like McDonald’s and break the “Golden Arch” code.
However, unhappy franchisees will not stop Mcdonal;d’s from pursuing collaborations and deals with other popular artists and celebrities. “Our marketing strategy aims to position McDonald’s as a cultural hub,” said Tariq Hassan, McDonald’s U.S. Chief Marketing Officer.