Michael B. Jordan has been announced as the face of Calvin Klein’s Spring 2023 campaign, and fans can’t get enough of it.
The actor, known for his roles in Black Panther and Creed, has been making waves in the fashion industry and was selected because he exudes confident ambition through his energy, passion and intensity.
In the campaign visuals, Jordan sports Calvin Klein’s new 1996 line, an athletic wear and performance underwear collection.
On Monday, the 36-year-old actor took to Instagram to share his steamy campaign photos showing the new iconic underwear with fans and followers. The photos, quite literally, broke the internet.
He captioned the campaign, “The debut. @michaelbjordan Calvins or nothing.”
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Fans have taken to social media to express their excitement about the campaign, with many praising Jordan’s good looks and hot bod.
One fan iconicly wrote, “When he invites me over and ask what I wanna do” and paired it with a clip of Miranda Cosgrove saying “probably f*ck.”
when he invites me over and ask what i wanna do pic.twitter.com/O39Ug0lGBU
— Erén 🕰️ (@BEYAWONCE) February 27, 2023
Another said, “It’s taking all of my self control not to thirst tweet about Michael B. Jordan’s Calvin Klein campaign.”
It’s taking all of my self control not to thirst tweet about Michael B. Jordan’s Calvin Klein campaign pic.twitter.com/jQjdGuVwrq
— Nina bina ✨ (@Selena__Nina) February 27, 2023
One fan commented on his past love interest writing, “Michael B. Jordan for Calvin Klein. Lori still left him tho.”
Michael B. Jordan for Calvin Klein.
Lori still left him tho😭😭😭😭😭 pic.twitter.com/75GhnefvDm
— The Lord Of The Wings( Lisa) Arsenal Biggest Fan🏐 (@WhyUfikelate) February 27, 2023
The campaign also includes a video which you can check out below:
The full spring campaign will be unveiled on March 15, 2023.