Willow Smith is officially the new face of Mugler’s latest fragrance, Alien Goddess Eau de Parfum.
The young musician and singer shared the news on her Instagram. She expressed her pride and joy over being the latest face of the luxe brand.
In a stunning photo posted to her Instagram feed, the 20-year-old said, “I am beyond proud to be the new face of @muglerofficial for its #NewFragrance. #AlienGoddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride.”
“This new creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us.
More to come…#CreateTheExtraordinary #Ad,” she said.
View this post on Instagram
View this post on Instagram
Mugler also did not hesitate to welcome Smith to the couture family.
The fragrance brand’s official Instagram posted a message that read, “We are extremely pleased to welcome Willow Smith as the new face of our latest fragrance #AlienGoddess.”
‘A true incarnation of a new wave of femininity, at just twenty years old, Willow Smith is a modern muse, an inspiring artist, and charismatic fashion icon. She leverages her powerful influence and unique energy for the benefit of causes as diverse as her achievements, with deep commitment to inclusion, altruism, and freedom of self-expression.”
“Willow Smith challenges societal standards and gender norms and will undoubtedly be the earthly incarnation of our next #Muglerfragrance #CreateTheExtraordinary,” the caption continued.
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According to Essence, the Global Brand President of Mugler Fashion and Fragrance, Sandrine Groslier said, “What has impressed us with Willow is her openness, determination, confidence, and her desire to move the world.”
“She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today, she added.
