A$AP Rocky is partnering with Gucci for their newest Guilty Beauty campaign. As reported by a social media post from Gucci on February 22, Rocky will be joined by Elliot Page and Julia Garner at the forefront.
“Grammy Award-nominated musician @asvpxrocky is one of the faces of the new Gucci Guilty campaign launching March 1st. Stay tuned as more talents are revealed.#GucciGuilty #GucciBeauty #ASAPRocky,” Gucci wrote in their announcement post.
Grammy Award-nominated musician @asvpxrocky is one of the faces of the new Gucci Guilty campaign launching March 1st. Stay tuned as more talents are revealed.#GucciGuilty #GucciBeauty #ASAPRocky pic.twitter.com/17rjb4Zyvs
— gucci (@gucci) February 22, 2023
The brand shared a photo of Rocky for the promotional post rocking Italian luxury clothes. According to a press release from Gucci, the campaign, which Glen Luchford and debut will shoot on March 1, “sees Rocky, Garner, and Page personify an ode to self-acceptance, friendship, and love in all its forms through a story of tenderness, imagination, and curiosity,”
Oscar-nominated actor, director and producer @TheElliotPage stars alongside @asvpxrocky and #JuliaGarner in the new #GucciGuilty campaign. Stay tuned for its debut on March 1. #GucciGuilty #GucciBeauty #ElliotPage pic.twitter.com/EXvv0aeXQh
— gucci (@gucci) February 22, 2023
Golden Globe and Emmy Award-winning actress #JuliaGarner joins @asvpxrocky as part of the new cast starring in the Gucci Guilty fragrance campaign—launching March 1. #GucciGuilty #GucciBeauty pic.twitter.com/w3QJ4sRag2
— gucci (@gucci) February 22, 2023
Rocky is no stranger to luxury, and the 34-year-old rapper founded his own whiskey brand Mercer + Prince. He previously described that it was even “difficult to find partners willing to innovate to the level [he] envisioned.”
Rocky called Mercer + Prince something made to defy rules and be “unique while honoring and respecting industry traditions [and is] made to connect with the contemporary consumer.”
“Mercer + Prince is smooth in taste, disruptive in packaging and close to my heart in a name. It’s accessible to all and appeals to a diverse audience, which was very important to me.”
