Three-Year-Old Kaavia James Union-Wade, also known as Shady Baby, launched her first clothing collection in collaboration with her famous parents and children’s fashion brand Janie and Jack.
Following the success of her family’s New York Times bestseller, Shady Baby, the daughter of Gabrielle Union and Dwyane Wade now have her eye set on fashion.
“She’s had an obsession with our closets…the shoes and purses. It’s all about accessories in my closet and Dwyane’s closet. She likes to climb into his racks of clothes,” Union says of her daughter, who has been a fashion fan “since she could walk.”
“I guess because of the pandemic, being a pandemic baby, the bulk of her life has been spent us doing press and fittings and everything in our house, so she’s been around it all and has been super, super into it. She’ll be feeling the materials, and she’ll want to understand how everything is working,” she says.
The Kaavia James Union-Wade x Janie and Jack 2022 Spring collection is inspired by Kaavia herself. Vanity Fair reports the new pieces embrace Kaavia’s love for style, imagination, family, and friendship.
The collection was created for girls and boys, ranging from six months to 18 years, following Janie and Jack’s recent expansion into tween clothing.
“Originally, we became fans of Janie and Jack when we started receiving gift packages from Janie and Jack before we even announced she [Kaavia] was here,” said the 49-year-old Union-Wade.
“When the gifts started arriving, there was a lot of Janie and Jack, and we loved it. When she was born, and we were putting her in it, and we’re washing it, that was where the rubber hit the road,” she said. Some other brands were cute but couldn’t survive the laundry, while “Janie and Jack could survive multiple washings” and never lost their shape or colors.
When Janie and Jack approached her about collaborating, the parents immediately said yes.
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Retired basketball star Wade added, “We’ve been fans of Janie and Jack for years and are so excited to have partnered with them on this collection. The colors and patterns seen throughout bring on a certain kind of joy and perfectly embody our very own Kaavia James. It was a true collaboration where our vision as parents of a three-year-old has been brought to life.”
The collection launched on Feb. 2 with prices ranging from $10.50 to $74; there’s something for everyone. And one thing is for sure- Kaavia James Union-Wade is our favorite toddler entrepreneur.
