WATCH THE THRONE: Queen Bey and Jigga Are Tiffany & Co.’s Newest Ambassadors

Beyonce Knowles and her husband, Jay-Z, are now ambassadors for Tiffany & Co.

Queen Bey revealed the new partnership between herself, Jay-Z, and the elite jeweler in a recent Harper’s Bazaar interview for their “Icons” edition.

Tiffany & Co. acquired LVHM earlier this year. LVHM bought

a 50 percent stake in Jigga’s premium champagne brand Armand de Brignac. Tiffany & Co. sponsored the “Icons” edition of Harper’s Bazaar.

We love to see it.

Alexandre Arnault, a Tiffany & Co. executive, has approached his role from a marketing perspective. One of his strategies is to infuse the brand with celebrity ambassadors such as Tracee Ellis Ross and K-Pop band BLACKPINK’s Rosé. Who better to increase your brand appeal than Beyonce and her husband?

The celebrity power couple is ensuring the bag stays secure. Besides the luxe jewelry company and champagne, the couple boasts a healthy portfolio that includes billion-dollar company Fanatics, a Black woman-owned cannabis company called Josephine & Billie’s, and even cryptocurrency.

Beyonce revealed that she is building a hemp and honey farm, and Jay-Z has his own brand of weed called Monogram. She also confirmed to Harper’s Bazaar that new music is coming.

The couple’s Tiffany & Co. campaign doesn’t have a release date yet.