Usher and Remy Martin Team Up For New Cognac Campaign

Xennial R&B star Usher Raymond has collaborated with Remy Martin for the #TeamUpForExcellence, the cognac brand created to fuse music and cognac creatively.

The campaign called “Team Up For Excellence – The Film” highlights the cultural connection between music and cognac reaching all the way back to France circa 1917 and moving forward ever since, reported

PRNewswire. Usher brought his star power to the six-minute experience that is full of dancing from different eras. 

Usher used his best effort to play several roles and narrate the story. The short’s angle was not just about music, but how Black music related to the consumption of cognac, namely Remy Martin’s brand.

“What is the link between the land of cognac and jazz, blues and hip-hop?” Usher says at the beginning of the film. From there, viewers are taken through a series of quick costume changes, fast-paced period choreography, and an overall delightful time wrapped in a history lesson. 

 

On Twitter, fans were supportive and congratulatory about the announcement. 

 

But, there are always those tweeters who are ready to remind a celebrity of their past. 

 

These tweets referring to Usher creating his own money and allegedly using

it to make it rain in the strip club last month.

At first, many people thought the singer was up to shady dealings by rewarding hardworking Atlanta strippers with completely valueless tender. But, Usher eventually sat down for an interview with Billboard and explained that the “Usher bucks” were an item used to promote his upcoming Las Vegas residency. The fake currency was left randomly around town.

Of course, Black Twitter wasn’t going to let that pass, no matter what the excuse was.

We’re proud of you, Usher. But, for real…will Remy Martin accept our Usher bucks or not?