Solange Knowles was announced as the latest model for Louis Vuitton’s campaign ‘Generation V,’ and she commemorated the moment with an Instagram post on July 26.
Showing off looks from the campaign, she donned an ivory white varsity jacket sporting the letters ‘L’ and ‘V,’ a baseball hat and a stylish sheer shawl by the French atelier.
Solange captioned the post with “Virgil Forever @LouisVuitton,” accompanied by two white hearts. The outfit she’s sporting is a part of the Fall/Winter 2022 menswear collection.
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Louis Vuitton disclosed the release of their new collection on Twitter, “Presenting Generation “V.” #LouisVuitton’s new campaign brings together friends, talents and familiar faces in a tribute to Virgil Abloh’s lasting legacy of unity and inclusivity. Discover the #LVMenFW22 campaign….” The company tweeted.
Presenting Generation “V”. #LouisVuitton’s new campaign brings together friends, talents and familiar faces in a tribute to Virgil Abloh’s lasting legacy of unity and inclusivity. Discover the #LVMenFW22 campaign at https://t.co/u1UCQyZXxw pic.twitter.com/3IZIrosdzK
— Louis Vuitton (@LouisVuitton) July 15, 2022
According to the Louis Vuitton website, this recent campaign is meant to embody the most core doctrines of the late Abloh. The style of clothes most prominent in the release is to “transmute[…] the dress codes popularly tied to societal archetypes and patchworks them in new ways,” The brand intends to use both fabric and techniques, allowing “gestures of surrealism to take the form [and] abstracting the familiar.”
Solange has always appreciated the arts and using unique mediums to tell a story. She once posted on Twitter, “Whether it be album artwork, stage design, or filmmaking, I’ve always sought to create new visual languages that embody expressions my other works can not communicate,” She continued to praise being able to work with Saint Heron, another institution that seeks to preserve and uphold art.
Whether it be album artwork, stage design, or filmmaking, Ive always sought to create new visual languages that embody expressions my other works can not communicate.
Inspired to further these practices through the @SaintHeron Agency w a wider scope of collaborations & projects. pic.twitter.com/PrxMyMhbe3
— solange knowles (@solangeknowles) May 31, 2021
The Louis Vuitton collection features big names like NIGO, Yussef Dayes, Yasiin Bey, and Solange Knowles, and it includes items that extend to footwear, accessories, and bags. The website features photo displays from the featured models to highlight the themes and clothes being shown off.