Lauren London Teams Up With PUMA, Birthing “Forever Stronger II” Clothing Brand

Lauren London’s collaboration with PUMA led to the creation of part two of her Forever Stronger collection, Forever Stronger II. An ode to her Los Angeles hometown, the collection features

a variety of apparel meant to be a tangible representation of community, hope, strength, and perseverance.

“Forever Stronger II is about me and my community,” London wrote in an Instagram post. “People that have come face to face with adversity and came out stronger. These individuals inspire, encourage, and are great examples of resilience and strength. They’re a constant reminder that we are not alone. We are all part of a tribe, community and heart. We are Forever Stronger through it ALL.”

The collaboration includes a Forever Stronger II hoodie in one color ($75), Long Sleeve Tee in one color($40), a junior tee in one color ($25), and a little kids t-shirt in one color ($25). They all include the logo on one side of the clothing. There are also Forever Stronger black suede shoes, junior size available. As of right now, the shoes are sold out.

Last year, London partnered with PUMA, introducing Forever Stronger.

“I am so grateful and proud to drop my first collection with my Puma family,” London said when Forever Stronger first came out. “I wanted to make sure that each piece was authentic to who I am and my style. This collection expresses a constant reminder that through it all, no matter what happens in life, may we be Forever Stronger. Looking forward to more to come.”

With the Forever Stronger hoodie, a tiny blue heart can be seen on one sleeve, which is a nod to the late and great rapper Nipsey Hussle, who London was married to and had a son with, Kross Ermias Asghedom.